Overview

The range of fans for Kendo (Japanese art of fencing) is very wide from boys and girls to elderly people. However, it is hard to say that many topics and information concerning Kendo are distributed and Kendo population is also gradually decreasing.

Its impact takes the shape of decrease in the attendance figure of the national Kendo championships that have a long history and authority. From such background, we needed to appeal Kendo to those who are not Kendo fans by making “Kendo-related topics” and increasing the exposure of Kendo while lifting interest in events of Kendo fans using internet.

The national Kendo championships have an event having 56 years history and it is only one Kendo event to be broadcast on television every year.

The expectations of Kendo experts are great and the needs of checking their results via internet are great. We aimed for forming topics centered in this event this time.

Apeal points

"Stillness" and "Movement"

Added historical topics and entrants profile. Featured "Stillness" and "Movement" of Kendo everywhere, and devices make audience feel the history and culture everywhere as well.

 
Transition animation "Stillness" and "Movement"  

A long history

Laid pictures of champions according to the timeline by screen transitions with fast scroll, and made audience imagine championship and timeline.

History page easily exceeds 10000 pixels

Usability

Users are from boys and girls to elderly people, so we had to provide good usability. See the tooltip, context menu, and deep link.

 
Tooltip Context menu  

Teaser site

16th, Sep. 2008. Launching teaser site for All Japan Kendo Championship tournament.As releasing partial information gradually we have brought up the expectations and interests to the tournament.

 
The design became a sensation Tournament  

Play-by-play broadcasting

Do real-time updating of game results.Play-by-play site recorded about 90 thousand access only on the day.

 
Result of the games Display game contents by photos and movies