Concept

Health and environment-friendly special site of Sharp white goods

Based on “to convey a stance of hoping family happiness through white goods” we proposed a website to transform posted pictures into drawing style or water-color painting style under the theme of family smile (happiness).
We succeeded in improving Sharp branding, getting people enjoy without accentuating the product.

Appeal Point

People have their portraits drawn by an old painter on a street corner.
This is very special experience. And doesn't it leave a big impression as the smile record?
If people can experience it on the web, wouldn't it be fun?
Considering like this, we made it possible for people to have impression of a portrait output from a printer with a special experience as “a picture that an old man has just drawn now”.
We uniquely develop a painting transformation engine by ActionScript3 and made it possible to transform on Flash at a fast pace.

Uncle Emy

Dessin of Smiles

笑顔のデッサンの手順
The photograph is chosen. It up-loads it.
The parameter is adjusted.
The image is confirmed.
The image is completed.

Picture story show

Result

About one year after the open, it was introduced in media such as newspaper and magazines other than the internet and gained many accesses even though it didn't place any ads like banners.
Also in the blogs of housewives and people who like cooking, many articles were written about it.

View the site